UX Metrics: How to Turn Data into Decisions

What’s the real value of metrics in UX design?
Spoiler: it’s not just about filling up pretty dashboards.

In this live conversation (with an audience!), I joined the team at UX Friends to speak openly about how metrics are actually used in design, product, and digital business. Drawing from my experience with large teams at Entel and LATAM, I shared how data helps justify decisions, align teams, and survive the chaos of subjective opinions.

In this episode, we talk about:

• 👉 Why the real work starts before the report.

• 📊 How to define metrics that truly matter to the business.

• 🛠 Tools we use to test prototypes and live products.

• 💥 Real-world cases where data (yes, real data) drove key decisions.

• 🎯 How to present results to stakeholders who won’t sit through 200 slides.

• 🧠 And why every designer should know how to measure, analyze… and sell their ideas.

👉 Watch the full talk on YouTube

Note: This conversation was originally held in Spanish. Subtitles may be available depending on platform settings.